Harlal Seeds, a subsidiary of the YVR Group, has been offering a product line shaped by dedicated research and development efforts since 2013-14. While developing hybrids, we consider the wide-ranging differences in soil types, rainfall patterns, irrigation capabilities, sowing seasons, market demands, and the diverse cultivation practices of farmers in different states in India.

We specially focus on developing Maize hybrids for Bihar and other Eastern states, particularly during the challenging Rabi season when seed setting is always an issue for the farmers due to prolonged cold spells. Similarly for Western UP and Punjab regions where Spring season sowing is increasing every year, we have developed heat-tolerant hybrids that are extremely popular among farming communities. Likewise, the company has developed hybrids that withstand extended dry spells under rainfed conditions during the Kharif season for states like Maharashtra, Madhya Pradesh, Rajasthan, Chhattisgarh, Telangana, Andhra Pradesh, Karnataka, Tamil Nadu etc. States. At the same time high-yield potential hybrids for assured irrigated conditions in Kharif and Rabi seasons are also developed for these states.

Thus, Harlal Seeds serves the unique requirements of maize farmers across every Indian state, throughout all crop production seasons. 

In addition to Maize, the company has developed high-potential hybrids and improved varieties in Paddy, Wheat, Mustard, SSG, Sunflower, Bajra, Chilli and Bhindi crops to cater to the needs of farmers and trade partners in more than 20 Indian States and neighbouring countries.

Company organises seed production of field and vegetable crops in about 10,000 acres in the designated production locations of AP, TS, Karnataka, Gujrat and Rajasthan states. Hence the company directly contributes to improving the lives of over 7,500 seed production farmers spread across these states.

Harlal seeds is committed to supply the best-quality seeds by utilizing world class technology in seed conditioning. YVR group has constructed a seed processing plant with 20 ton per hour capacity in which machinery with latest German Technology were imported and installed. 1000-ton per cycle capacity Maize cob drying unit was established in 2023 for ensuring mechanical drying of Maize cobs to ensure uniform drying and thus highest germination in the seed.  

The company treats seed with latest chemicals and biologicals that enhances germination and vigour. Apart from the products used in seed treatment the company provides unique and highly effective treatment products to farmers along with the seed packets. These treatment products give protection from certain pests and diseases to young seedlings for 2-3 weeks after germination and are very helpful to farmers to maintain crop health during early and vulnerable stages of the crop.

The company has dedicated professionals in all verticals of seed business like R & D, Supply Chain, Sales & Marketing, Finance etc. The teams can be compared to the best in the industry for their combined wisdom, commitment, and integrity. 

Sales teams in the company are led by highly motivated young leaders in each state. Various demand generating activities such as field visits, field days, farmer meetings, video campaigns, and retailer meetings are conducted regularly. With over a thousand distributors nationwide, reaching tens of thousands of retailers, the company ensures its products reach farmers effectively.